iCoat - Concrete Products

Office: 877-669-1110
Headquarters Direct : (602) 258.1114


Customer/ Vendor Loyalty

The Importance of Creating Loyal Customers

After the completion of this year’s World of Concrete we broke down the iCOAT booth, packed it and I headed home on my five hour journey back to headquarters in Phoenix. Since I was exhausted and it was already late I decided to stop in Kingman for the night; I got a room, grabbed what I needed and went to sleep. When I went outside to continue the journey it became immediately evident that someone had broken into my car and made off with the contents during the night. If you know me you know that I am continually training for an Ironman, marathon or some other event. Luckily I had taken my bike inside with me but had only grabbed my gym bag from the car for my short stay. I was shocked to say the least and when I started to add up the running, swimming, and biking gear that was gone I realized it was well into the $1000s of dollars. I had purchased the gear little by little and the enormity of replacing it all at once was daunting.


Decorative Concrete Business Opportunity

Decorative Concrete Business Opportunity

I was busy last weekend and was unable to check my email until Monday and the contents surprised me. Of course I received the 2 erectile dysfunction ads and the usual Groupon offers but out of the remaining 27 emails, 13 of them were either some sort of business opportunity or a way to receive emergency cash. After I dwelled on this for a bit I realized that these two themes are diametrically opposed; if you don’t have cash you can’t start a business and if you do have cash you are likely to hold on to it as tightly as possible considering the current economy. This gave me pause as we at iCOAT are striving to create decorative concrete business opportunities for people looking for the security of a steady income and the assurances that come with an easy to learn, master and sell product line in a hot industry.

Do You Have a Cash Shortage?

This tough economy has left most people and businesses without the most critical piece of the success puzzle, cash! Without positive cash flow businesses and households cannot succeed in the long term; this is precisely why we are seeing such a huge increase in personal bankruptcies, foreclosures and failed businesses. People simply don’t have cash to start traditional businesses, without new businesses jobs won’t be created, without jobs the economy won’t rebound and without the economy rebounding things will only get worse because people will continue to restrict their spending and hold onto the cash they do have. Of course the economy is cyclical and has to rebound but for the short term what is the right answer? This is where iCOAT’s decorative concrete business opportunity makes sense.

Decorative Concrete is a Great Value

Of course I am biased but I have been through 3 down economies during my 23 years in the decorative concrete business; I have been able to find enough work to keep busy because there are always people that are happy to spend money on things they deem necessary or of great value. I have always found that decorative concrete presents customers with a one of a kind masterpiece that far exceeds the purchase price. Concrete flooring outperforms tile, stone, slate or carpet and when created by a skilled craftsman the look and feel is unrivalled. Concrete counters, wall products and showers are also an obvious choice when compared to their competition. They simply offer a better value.

iCOAT has Answers

At iCOAT we strive to marry potential customers to skilled contractors. We treat each and every one of our customers like family and expect the same from everyone associated with us. Many of our end users have started iCOAT businesses as they recognize that the opportunity is tremendous, start-up costs are minimal and it is simply a lot of fun to be your own boss, set your own schedule and control your own destiny. We at iCOAT feel it is important to make these dreams possible and have decided to offer discounted training and material packages on all our product lines which will allow more potential customers to help us do our part in getting this country back to where it belongs. Contact me at 602 258-1114 or email This email address is being protected from spambots. You need JavaScript enabled to view it. for more information on how to become involved. Please subscribe to the RSS feed on the front page of www.icoatproducts.com for future articles.

Tim Phelps

Chief Operating Officer

iCOAT Products

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1519 W Grant St. Phoenix, AZ 85007
Office: 877-669-1110
Headquarters Direct : (602) 258.1114